ADAM JUKES

Very few skaters have crossed every major discipline at a serious level. Most specialise in one. Some reach two.

Over more than three decades, Adam has competed and performed across:

Single skating on ice / Pair skating on ice / Inline figure skating, single, pairs and skate-less pairs / Quad skating, single and pairs / Aggressive inline skating, street and skate parks / Acrobatic and circus specialty performance / Full stage and circle acts.

He has held roles as chorus skater, soloist, principal, and specialty act headliner. Four Got Talent appearances across three countries. Cirque du Soleil specialty act. CirqueLife finalist across three disciplines, three partners, three countries.

He is still skating. Still performing. Still coaching.

The combination of disciplines, contexts, creative output, and years at the highest level is, by any reasonable measure, without precedent in skating history.

After testing every inline frame on the market and finding the same flaws repeated across all of them, I started building my own. Not as a business idea. As a skater who knew exactly what was missing.

Most inline figure skating frames use three wheels. Three wheels give two balance points. Ice skaters train on a curved blade that creates three balance points. That gap changes how turns feel, how edges feel, and how jumps land.

ONE Blades EDGE was engineered to close that gap. Four wheels. Multi-rocker geometry. Toe stopper designed at the right angle, right material, right size. A frame built from the principles of ice skating, not adapted from something else.

But the product is only part of it.

ONE Blades is built to give skaters something the industry never has: a real share in the value they create. Through the Creator Program, skaters, coaches, and parents earn commission from the movement they help grow. Starting at 10 percent, scaling to 25 percent. Permanent progression. No resets.