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Adam Jukes | The Skating CEO
Pro skater, coach, and founder building skater-first systems that cut costs, share profits, and rewrite how figure skating works.
Founder: ONE Blades Limited | Skater First
Content Across YouTube, Instagram, TikTok, and LinkedIn
Real talk on skating, innovation, technique, and the rebuild. Tutorials, acrobatic skating, talk-to-camera strategy, and behind-the-scenes content across all platforms.
LinkedIn Newsletter
Deep breakdowns on skating, industry shifts, and the full ONE Blades build.
YouTube Videos
Long-form videos, founder breakdowns, acrobatic skating, the build of ONE Blades, and deeper storytelling.
Instagram Reels
High-impact clips, movement updates, acrobatics, day-to-day building, and direct messages to skaters, parents, and creators.
Tiktoks
Fast, punchy talk-to-camera messages, acrobatic highlights, and clean breakdowns of what we’re building and why.
My Journey On & Off The Ice
I spent decades performing with Cirque du Soleil, Disney on Ice, Royal Caribbean, Holiday on Ice, BGT and more. I coached across ice, inline, and quad. My entire career has been about exploring what skating can become when you remove limits.
That path led me to build ONE Blades, a skater-first equipment company designed to reset the entire figure skating economy.
My story blends performance, coaching, innovation, and a refusal to accept the old industry rules. Today I use technology, community, and truth to open new opportunities for skaters, parents, and coaches who deserve better than the system they inherited.
Full Inline Figure Learn to Skate Course
I developed a complete inline figure skating curriculum based on the UK Ice Learn to Skate pathway. It takes skaters from first steps through edges, turns, spins, and jumps, with every stage broken into playlists for clear progression. The full course is free on YouTube and covers technique, conditioning, and equipment fundamentals.
Full Class Library
• Inline Figure Skating Lessons
• Edge Class
• Off Skates Classes
• Fitness Classes
• Jump in 60 Seconds
• How to Change Wheels, Bearings, and Stoppers
• Tutorials and drills
• Learn to Skate Levels 1–10
• Learn to Skate in 15 Seconds
• Before You Skate
• Technique breakdowns
• And every playlist shown above
ONE Blades: The Future of Inline Performance and Training
The Growth Guarantee
A revolutionary, skater-first system that includes a 7-Year Trade-Up Plan. If the skater grows, they get a new size for 50% off. Your frame is a lifetime investment.
Engineered For Ice Feel
Our inline figure frame is CNC-machined from aerospace aluminum and built around identical geometry across every size. Four-wheel rocker. Adjustable rocker axles. Toe-pick angle built for real jump timing. When you switch sizes or setups, the feel stays the same. Consistency is the advantage.
The Creator Program
The skater-first earning system. OG and Early Creators keep first-generation status and access to The ONE Pot. All creators start at 10 percent and climb through performance.
ONE Blades is more than equipment. It is the first skater-first earning model in the sport, giving skaters, parents, and coaches a way to build income and impact through the movement they help create.